The Brief
Refresh the Kew Garden chocolate and biscuit range to make them more appealing, inspiring and more representative of the Kew Garden experience.
The Process
When designing for a product that is part of an experience, step one is to live that experience. So we visited Kew Gardens, we spent the day with the team exploring the grounds and gallery.
Taking in the smells, the scenery and the heritage of the Marianne North Gallery.
It’s from there we wanted to show the diversity Kew offers. Using archival images from the Marianne North Gallery, we teamed the heritage with a modern fold foiling design replicated across the product range.
The Results
A beautiful, refreshing and authentically Kew experience. Sales in the Kew Gardens chocolate range increased by over 50% from 2025. The biscuit range is soon to launch online and in-store.
Photography provided by the Kew Gardens team.
