Part of a brochure on a wooden surface with partial blue and purple text visible. The visible words include 'connect with each other. Learn to grow as one.'

The Brief

Arts Council England were seeking a full-service creative agency to develop a comprehensive branding and identity package for a new programme launching early 2025. The new programme, titled the Cultural Education Network offers mentoring and professional development for teachers and cultural educators across England.

The Process

When the project started back in late 2024, the Cultural Education Network (CEN) team was comprised of only two people, meaning it was essential for us to hold several workshops to gain insight and feedback throughout the entire process. As we welcomed new team members, it was vital they could travel back and experience the journey to date to understand progress made. After delivering our initial concepts on both Tone of Voice (TOV) and brand identity, we held a number of audience workshops to gain feedback from teachers and educators, ensuring the entire process was co-created.

Close-up of a portion of a brochure with a colorful logo and the text "Cultural Education Network" on a textured blue denim fabric background.
A person holding a pink booklet with green leaf illustrations and black text, against a light blue background.
Illustration of five smiling diverse people with different hair colors and styles, each within oval backgrounds of various colors.
A stack of brochures with colorful headers in purple, yellow, green, and white, titled 'Cultural Education Network' and the logo of a council in the bottom left corner.
Logo of Arts Council England and Cultural Education Network on a red background.

The Results

A fun, vibrant and exciting new brand with bespoke illustration and iconography. With a bold identity, the Cultural Education Network uses colours and typography to connect CEN to all the ACE CYP sub-brands, creating a fluid and flexible brand that can be adaptable to the growing needs of the CEN and its audience.

Client thoughts…

“I met Laura right at the beginning of setting up my wholesale bakery, which was my first step into working for myself. Through our meetings and conversations, she was able to really understand and capture the essence of what I wanted my business to represent, helping me turn my ideas into a fully formed brand.

This was invaluable to me, as I had previously struggled to visualise exactly what I wanted my brand to look and feel like. Having that clarity gave me so much more confidence in my ideas and really helped me during those early business planning stages.

Now that the business is up and running, I'm so happy to have branding that I'm genuinely proud to put out there and show to potential new customers. It feels like a true reflection of my business and, just as importantly, me.

I can't thank Laura enough for helping me bring my brand to life!”


Georgia Dowkes-White, Owner