The Brief

Create a brand that stands out from the rest within the fitness education sector using urban streetwear as an inspiration.

The Process

Through a brand workshop, we got to know the three business owners, their journey and their thoughts on what needs to change within the industry. It was clear all three were keen to be rebellious and edgy to empower aspiring personal trainers.

The Results

A clean, stand-out brand identity, asset pack and website that meets the rebellious nature of the business and its owners. The one page brand guidelines allows this start-up team easy to follow guidance, creating the foundation of a brand identity to last.

“Working with Laura on the Titan Academy project was a fantastic experience for our team. She really listened to our ideas and came up with some great initial concepts that we built on together. Laura has a knack for bringing ideas to life and always asks the right questions to keep the process on track. Her creativity and helpful prompts made the whole process enjoyable and productive for everyone involved.” - Libby Herbert, Co-Founder