The Brief

Bring disruption to the recruitment industry with a bold and confident brand.

The Process

Working closely with Zarah, co-founder of Panda, we ran an initial workshop to get in the depths of the teams mind, to really discover what would help them be confident in recruiting the best talent. Research was a key stage, ensuring we didn’t duplicate a colour or style associated with a competitor. It was important that the branding took into consideration the current tone of voice and styling which was remaining, the team often used emojis and a laid back, real-talk style in their marketing. It was essential that the brand identity works with that.

Although the name lends itself well to an icon based logo, we wanted to go down a different route with custom typography, mixing a professional feel with humour, boldness and a touch of maverick energy.

The custom word mark works using the symmetry of the letters, creating a beautifully crafted, yet simple approach for a balanced and refined identity, adding in playful accents when animated.

Three colorful phone screens with recruitment and hiring messages, including images of fruit, a confetti cake, and a panda bear.
A panda face pin and a pink 'panda' text pin on blue denim fabric.
Red bottle with a silver cap and a label featuring a cartoon panda face, black and white, and text that reads "Work hard. Play hard." The bottle is set against a light green background.
Blueprint of a computer-designed logo for the word 'porzad' in large, stylized letters, with construction lines and measurements visible.

EXPERIENCE THE ANIMATION WITH SOUND

A colorful branding style guide with sections on logo, colors, typography, photography, animation, brand stickers, and a marketing campaign for Panda.

The Results

A fun, bold and confident brand rolled out across print and digital. After producing a successful brand, the Panda team return to commission Art is my Career to relaunch their website with new content and identity. We built a bespoke site using SquareSpace, providing the team with training to be able to manage and update the site themselves while always being on hand to offer support and guardianship of the brand.

View the Website Here
View the Website Here
Graphic with motivational phrases and symbols: a green cloud shape with 'We'll find you the perfect match,' an orange star pointing to a dark green butterfly shape with 'Recruitment made easy,' and a white rectangle with 'Work hard. Play hard.'
Black and white illustration of a panda face with round ears, large eyes, and a small nose.
A pink notebook with white large text reading "Found" and small green text saying "We'll find you the perfect match". There is a black panda illustration with green text "Recruitment made easy" on a speech bubble. The notebook has a yellow elastic band and is placed on a white surface.
Black and white illustration of a skull with dark eye sockets and a dark nasal cavity.