The Brief
Become brand guardians for the Choc Affair brand to elevate and increase both retail and trade sales.
The Process
When beginning our work with Choc Affair, our first priority was a full brand audit. Not only did this allow us to get to grips with processes in place, the products and needs of the business, it also gave us a great overview of the brand history. During the audit it was evident that brand consistency and brand elevation had slowed down in previous years.
With a fantastic product, we worked to inject a new lease of life into Choc Affair. Putting new processes in place, updated designs and new product photography.
The Results
We managed to bring Choc Affairs product lines together, bringing unison to product hampers and defining clear product ranges. A refreshed and comprehensive brand guidelines sets the tone for colour palettes, typography, photography and the use of a brand pattern across core ranges to ensure future growth doesn’t allow for inconsistencies to creep in and effect recognisability.
Our work with Choc Affair continues to create an impact, with exciting designs being done ready for Autumn/Winter 2025, we’re excited to see our relationship develop.
THE IMPACT OF THE PROJECT
Molly started her six month internship after finishing her BA (hons) Art & Design degree at Selby College. After focusing on Graphic Design for her final year, Molly is keen to pursue branding as a career focus.