The Brief
To create a explorative card game for students to discover creative careers through interactive play. Showcasing 50 careers, the game will aim to encourage young people to develop their creativity and improve arts careers education in schools by profiling roles and pathways, in collaboration with local creative professionals.
The Process
We conducted multiple workshops across schools in North Yorkshire for those aged 11-16, the primary audience for the game, the aim? To gather their feedback and insight to tailor the design and experience to suit, allowing us to build a co-created product.
By including a real person for each job role, we expanded our community of creatives that help us build these resources. We had an incredible response from our open call with over 200 people getting in touch to be involved.
We created over 60 paid positions during this project, ensuring we don’t further devalue the creative industry, pay people fairly for their time and knowledge and to expand our network of creatives.
The project funding allowed us to offer a paid internship to a local graduate, with mentoring sessions focused around character, editorial and packaging design.
The Results
An interactive card game showcasing 50 different creative careers, a detailed lesson plan for schools and teachers to encourage use of the game and ease pressure and the first edition of ‘Meet the Locals’ a bi-annual magazine highlight local creatives.
Over 40 copies of the game have been sent out to secondary schools in North Yorkshire as of April 2024, completely free of charge. With the total project having an estimated impact on over 4,000 students and young people.
Get your own copy of the game here
All our product photography was co-created with Lucy Bedford during a student workshop at Selby College, where four A-Level students got to work with a professional photographer and become Art Directors for the day.
This project was funded by
